Quality certification, firm performance and organizational structre in spanish hotel industry
نویسندگان
چکیده
منابع مشابه
Quality certification, performance and size in hotel chains
This paper examines the relationship between quality certification and performance, and quality certification and size in hotel chains operating in Spain. In an initial phase, a quantitative study is made with secondary and objective data to analyse these relationships. In a second phase, a qualitative analysis is applied to reach a better understanding of the quantitative results. The findings...
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Organizations have realized the importance of CRM. Even though CRM is spelled out to Customer Relationship Management, it has been overlooked the fact that the focus of CRM should be on customers and the relationship with them. As well, since the Internet has been widely used as a very effective medium for interacting with people no matter where they are and when it is, it is a useful tool to i...
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ژورنال
عنوان ژورنال: Intangible Capital
سال: 2013
ISSN: 1697-9818
DOI: 10.3926/ic.400